When this leading West-Michigan-based Credit Union was redesigning its app in the summer of 2020, it was a big deal. While dealing with customer relations and communication during the early days of the COVID-19 pandemic, the in-house marketing and IT departments had to work closely together to coordinate on-brand marketing and most importantly informational campaigns via email, the corporate website, traditional media, and the Credit Union’s Mobile app.
Icons within the app should update like the ones in our favorite desktop and mobile applications do today in iOS or Android or Linux do: with subtle updates meant to follow user feedback, take advantage of new technological advancements, yet function and look nearly identically on all size screens. Further, icons and interfaces should be clear and guide the user through steps of a process.
Client Deliverables:
- High-fidelity mobile app prototype to show developers how it should behave and look
- Icon system design from sketches to delivered iOS/Android resources
- Product documentation to ensure smooth transition into production with App developers